Jewelry Store - FL, NV, PA, TX, VA, NC, TN, NJ

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Chain Reaction, Inc. trades as C.R. Jewelers Diamond Outlet at 19
locations in AZ, CA, FL, NV, PA, TX, VA, NC, TN, and NJ.  The fine
jewelry stores occupy spaces of 1,250 sq.ft. to 1,500 sq.ft. in regional
malls.  Plans call for two openings within the next 18 months in
Florida.  The company cites Kays and Zale's as its major competitors.
Average sales are $800 psf.  Leases running five years are typical, and
a vanilla shell is required.
For more information, contact Lawrence Weinberg, Chain Reaction, Inc.,
3111 University Drive, Coral Springs, FL 33065; 954-796-2060, Fax
954-796-2066.



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